Strategies for System Change – and Tackling Wicked problems

Thu, Feb 18, 2021 1:15 PM – 2:45 PM EST

Solving today’s wicked sustainability challenges requires system change. But as the 2020 US election illustrated, the nation is so divided and dug in that we need new strategies for leadership. We can’t rely on elected officials, political parties, chief executives, or others in positional authority to lead the systems change we need. Sustainability professionals must apply strategies that extend their influence beyond their organizations to drive change in the cross-sector space where business, government, and nonprofit organizations intersect and the most pressing sustainability challenges exist. Professionals equipped with tools and strategies to work in this space will have more influence and career success. 

Watch SSF and Island Press for a discussion of strategies and tools for systems change. Dr. Bruce Hull, Senior Fellow at the Center for Leadership in Global Sustainability, and author of a new book titled “Leadership for Sustainability,” as he introduced a toolbox of strategies for tackling wicked sustainability problems.

The bulk of the webinar presented case studies that illustrate several of these tools, discuss the challenges and opportunities of being a systems change agent, and identify resources professionals can use to build their capacities as change agents.

Download the slides here –


Arlin Wasserman is the founder and managing director of Changing Tastes. Over the past two decades, he has helped identify, create and catalyze some of the most significant shifts in the way business and consumers think about food from our now-longstanding connection between organic food and health to today’s plant-forward dining trends and the link between food choices and climate change.

Brian G. Macnamara currently is serving as a Senior Advisor to Host Hotels & Resorts, where he previously held various roles including Senior Financial Officer, Treasurer, and Corporate Controller. Brian is on the Board of the Alliance for the Chesapeake Bay where he connects his financial experinece to larger, global sustainability issues.

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