From Farmers’ Market to Market Share: How the Organic Movement has Evolved

March 29, 20211:15 to 2:15 PM EDT

It has been 30 years since the USDA organic label became law. Since then, we’ve seen the organic sector grow into a multibillion-dollar industry, and organic farms thrive in every corner of the United States. What does the next 30 years hold for organic food? 

Join the Robert and Melani Walton Sustainability Solutions Services series on Reimagining Our Global Futures and LightWorks at Arizona State University in exploring the evolution of the organic food movement with two leaders in the movement.


Meet the Panel



Kathleen Merrigan

Kathleen Merrigan is the inaugural Executive Director of the Swette Center for Sustainable Food Systems at Arizona State University and the Kelly and Brian Swette Professor of Sustainable Food Systems.


Dr. Merrigan previously served as U.S. Deputy Secretary and Chief Operating Officer of the U.S. Department of Agriculture, a $150 billion, 110,000 employee institution.

For USDA, she created and led the Know Your Farmer, Know Your Food Initiative to support local food systems; was a key architect of First Lady Michelle Obama’s Let’s Move! campaign, and made history as the first woman to chair the Ministerial Conference of the Food and Agriculture Organization (FAO) of the United Nations.


Catherine Greene

Catherine is a national and international expert on the economics of organic agriculture. During her 35-plus years of service (1984-2020). USDA’s Economic Research Service. initiated USDA’s first organic commodity analysis in the 1980s and the first comprehensive organic farmland surveys in the 1990s.


Subsequently, she led research projects on organic field crop and dairy profitability, conservation practices, risk management, policy, and other organic issues.

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