WEBINAR : Trust in a Fractured World: How It Is Built, Broken, and Repaired

Thu, Mar 12, 2026 1:15 PM – 2:15 PM EDT

REGISTER at https://register.gotowebinar.com/register/5309334296166959200

Logo of the National Brownfield Association with green and black design.Trust shapes every major decision we make, whether in business, public health, politics, or technology. Yet across sectors, confidence in institutions is weakening while reliance on individuals, informal networks, and even AI systems is rising. This webinar brings together experienced leaders to examine how trust is formed, how it breaks down, and what it takes to rebuild it in complex systems. Participants will gain a clearer understanding of why loyalty is fragile, why competence alone does not sustain credibility, and why trust follows behavior rather than branding. The discussion will offer practical insight into how leaders can strengthen institutional trust in an era defined by speed, information overload, and fragmented narratives.

REGISTER at https://register.gotowebinar.com/register/5309334296166959200

PANELISTS

Logo of the National Brownfield Association with green and black design.Moderator: Bruce Piasecki – Founder and President of AHC Group and author of multiple books on leadership and corporate responsibility, Bruce will guide the conversation with his long-standing focus on ethics, power, and strategic leadership.

Logo of the National Brownfield Association with green and black design.Bill Novelli, founder of the Campaign for Tobacco-Free Kids and former CEO of AARP, brings decades of experience leading large-scale public health and advocacy efforts. His work has required earning and sustaining public confidence while navigating controversy and scale.

Logo of the National Brownfield Association with green and black design.Robin Phillips, a global communications and leadership strategist, advises senior executives on how behavior, incentives, and narrative alignment shape institutional credibility under pressure.

Logo of the National Brownfield Association with green and black design.Mia Funk, founder of The Creative Process, has interviewed scientists, artists, policymakers, and innovators around the world. Her work examines how trust in expertise is constructed, challenged, and renewed in fragmented media environments.

Logo of the National Brownfield Association with green and black design.Edward Saltzberg – Executive Director of the Security and Sustainability Forum and founder of The Stability Brief, Ed works at the intersection of energy, security, and civic institutions, focusing on how complex systems maintain legitimacy under stress.

The purpose of this session is not to promise the restoration of trust. It is to understand the mechanics of its erosion and the disciplines required to rebuild it. In a system where speed outpaces verification, and incentives often misalign with public outcomes, trust becomes scarce. That scarcity has consequences.

If you are wrestling with how to maintain credibility inside complex organizations, this conversation should be useful.